Find out all about our history, team and expertise.
Permalash from A – Z
Are you curious to learn more about Permalash’s history? Want to know more about our products, expertise and the people behind the brand? Then you’re in the right place!
Meet The Director
I’m Ollie Starr, Director of Permalash.
The company has been around since the end of World War II but was taken over by my parents in 1976. The company was their pride and joy and they made sure it went from strength to strength. They have sadly now both passed away and so it is very important to me that I carry on their legacy through the company and continue to make it something they would be proud of. To me, this is what makes Permalash unique.
As a small business, our number one priority is to make products we are proud to supply. Our Permalash tint was one of the first of its kind. Since then, years of ever-advancing expert knowledge has gone into our products to ensure we are always adapting with the times and remain the best on the market. This is how we have come to be where we are today, with customers of over 40 years from all over the world returning to buy our products again and again. Anyone already familiar with the Permalash brand will know that I always strive to offer a prompt, professional and personal service to each and every customer.
Up until last year, the company was looking slightly outdated and in need of a facelift. We launched our Facebook and Instagram pages and began the process of a complete rebrand, looking to completely overhaul the face of Permalash and introduce new and exciting products to the range.
This is where we began
Permalash has been the beauty industry’s supplier of choice for decades and we pride ourselves on being the original and the best lash and brow tint on the market. Over the years, our company has undergone a lot of changes, but one thing’s remained the same – our unique formulation.
In the beauty industry, you don’t often encounter a product that’s remained unchanged for half a century, but our innovative, long-lasting and high-quality professional tint has withstood the test of time without a single change in formulation! One of the best things about our lash tint is that it’s hypoallergenic, meaning it’s safe for contact lens wearers and those with sensitive eyes to use. Our formula is also vegan and cruelty-free, making it an ethical beauty choice.
Permalash has been used by beauty therapists in the UK since the late 1940’s to create defined eyebrows and dark and luscious lashes that last for up to six weeks. Formulated by us in Sweden, the lash tint was designed to deliver lasting results for those with busy lifestyles, allowing them to ‘reclaim their mornings’ without worrying about applying mascara or brow makeup.
In time, Permalash has become the eyebrow and eyelash tint of choice in countries all over the world, including South Africa, New Zealand, Singapore, Hong Kong, the USA and Norway; with more countries discovering our fantastic formulation every year.
Delivering long-lasting results, exceptional value and a fantastic range of colours, Permalash is a market-leading product.