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‘Lash Lift of the Year’ Winner – The Lash Awards 2022

Lash Lift - Lash Life Winner - Permalash

The ‘Lash Awards Event 2022’

Permalash were proud to sponsor the ‘Lash Lift of the Year’ category at the Lash Awards 2022, held on 1st October in Birmingham.  We attended this prestigious event to give out the award and had a very enjoyable evening, meeting a variety of people connected to the beauty industry.

The lash lift category was applicable to our business, as when attending an LVL Lashes appointment, part of the process is to tint the lashes after the lash perming has taken place.  Permalash have been providing market-leading professional eyelash and eyebrow tint in the UK and across the world for salons and beauty professionals, for over 40 years.  This water-resistant tint is long-lasting, hypo-allergenic, and available in a range of shades that can be mixed together to achieve the exact colour you require for your clients.  Whether using our blue-black tint, black tint, brown tint, light brown tint or grey tint, you can be sure that you will get amazing results with darkened and thickened lashes that last up to six weeks with a single application.  We also sell a range of developers and accessories and starter kits

Lash Lift - Lashes During Procedure - Permalash

Our Winner of the ‘Lash Lift of the Year!’

Awards 2022 was Sarah Johnson, the owner of ‘Angel Inspired Lashes’ in Brighton. We spoke to Sarah, to find out a little more about her and her business.  This is what she had to say…

“Hello, I’m the owner of Angel Inspired Lashes. Winning ‘Lash Lift of the Year’ at The Lash Awards 2022 means the world to me. I’ve been with my amazing husband Steve for over 16 years.  We have had 4 gorgeous children together – Ollie, twins Hayden & Harley & Lola.  I didn’t set out to be a lash artist, I went into nursing from the age of 17, until I had my first child Ollie.  Tragically we lost our son Ollie in 2013.  I set up my business in 2016.  My business is called ‘Angel Inspired’ in memory of our gorgeous little Ollie, who Inspired me with his strength and determination every single day.  He taught me so much.  My logo is all about him, the white angel feather and the purple butterfly.  I knew giving up wasn’t an option and that I had to be strong, so I worked hard and my determination to succeed went from strength to strength.”

Lash Lift - Before Lash Lift - Permalash

Sarah continues… “I entered my first lash-lifting competition in 2017, and placed both 2nd and 2rd. It was during 2017, that I completed my teaching qualifications, and became a trainer. I am now a 40 x Lash award winner, trainer, global judge and conference speaker.” Sarah also said that she absolutely loves teaching, and sharing her passion – “I work around my family life and absolutely love my job. I’m also very proud that many of my own lash-lifting students are now award-winning Lash Artists, some even multi award winning.” Her training courses are accredited with Beauty Industry Approval. She said that she had met so many incredible people since being in the industry, and they are now lifetime friends. Sarah hopes that she inspires others, too.

Check out the ‘Angel Inspired Lashes’ website for further information on the beauty services offered, and details of her training courses. Alternatively, follow Sarah on her Instagram or Facebook to check out some of the stunning ‘before’ and ‘after’ images.

Ollie Starr at Permalash would once again, like to congratulate Sarah on her achievements and wish her continued success for the future.

Lash Lift - After Lash Lift - Permalash

Permalash Brand Ambassadors

If you are a lash artist or a brow technician, and use Permalash products, then we would like to invite you to share your passion, by joining our Ambassador Programme. Simply read our ambassador rules, terms & conditions, then submit your application and we will get back to you. You can also upload some images of your work, where you have used our products.

Lash Lift - Lash and Brow Tint - Permalash

Contact Us

If you have any queries regarding Permalash products, please do not hesitate to contact us either by phone on +44 (0) 1752 936 822 or via our contact form.


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