Call Now

Restock Now

Exciting News! Our Brand New Packaging Is Here!

New Packaging - New Packaging Launch - Permalash

We Have Launched Our New Packaging!

I am very pleased to announce that our new packaging is here!  I have been wanting to update the packaging for a while now, but in the interests of preserving the history of Permalash, it was a decision I had to be comfortable with.  However, I have taken the leap of faith, in order to fit in with the look and feel of the beautiful, modern look of salons using Permalash professional Eyelash and Eyebrow Tint.  I am extremely happy with the sleek look – I hope you agree!  To coincide with the launch, we are offering a *3 for 2 promotion on certain products, for a limited time only!  Read on for details.

Ollie. x

New Packaging - Close Up of Tint - Permalash
New Packaging - New Packaging Range - Permalash
New Packaging - Premium Packaging - Permalash

The History of Permalash

Permalash (previously Zena Cosmetics) has been around since the end of World War II but was taken over by my parents in 1976.  My focus, is to carry on their legacy through the company and continue to ensure it remains something they would be proud of.  This is what makes Permalash special to me.

Our number one priority, as a small business, is to make products we are proud of.  Our Permalash tint was a ground-breaker, as it was one of the first of its kind.  Since then, years of advanced technology and expert knowledge has gone into our products to ensure we are always adapt with the times, whilst continuing to be the best on the market.  We have clients who have given us over 40 years of custom, from all over the world, returning to buy our products on a regular basis.  Anyone who is familiar with the Permalash brand will know that my intent is always to offer a prompt, professional and personal service to every customer.

In 2020, we felt that the company was in need of a facelift, as it was looking slightly outdated.  We launched our Social Media pages – Facebook and Instagram – and re-branded, completely overhauling the face of Permalash and introducing new and exciting products to the range.

Permalash has been the beauty industry’s supplier of choice for decades and we pride ourselves on being the original and the best professional lash and brow tint on the market. Over the years, our company may have undergone a lot of changes, but our unique formulation is unchanged

New Packaging - 3 For 2 Banner - Permalash Tint

Special Promotion – 3 for 2 offer, for a limited time only!

To coincide with the new packaging launch, we are putting on a 3 for 2 offer on our Light Brown, Black, Blue/Black and Brown, Eyelash and Eyebrow tint.  This offer is only on for a limited time, and is applicable to online orders only (See T’s & C’s below). 

Don’t forget, our lash and brow tint can be mixed to achieve the colour you desire.  If you have clients who want something in between the light brown and the brown, why not mix the two to achieve the colour that suits their hair colour/complexion the most?  Make the most of our promotion to ensure you have the products you need, to suit all of your clients’ requirements.

Our innovative, long-lasting, high-quality professional tint has withstood the test of time over the years, without a single change in formulation!  It’s hypoallergenic, making it safe for contact lens wearers and people with sensitive eyes. Our professional lash and brow tint is vegan and cruelty-free, so is an ethical beauty choice.

*T’s & C’s apply: Offer only available for online purchases made between 23rd May and 7th June 2022, and only applies to Light Brown, Black, Blue/Black and Brown Eyelash Dye & Eyebrow Tint.

Permalash Brand Ambassador –  Rhi at The Powder Room, Plymouth

Check out the pictures from one of our Brand Ambassadors, Rhi, at The Powder Room in Plympton, Plymouth.

New Packaging - Powder Room Brows - Permalash
Brows – Permalash Lash & Brow Tint
New Packaging - Powder Room Lashes - Permalash
Lashes – Permalash Lash & Brow Tint

This is what Rhi had to say about Permalash products:

“Permalash is hands down the best tint I’ve ever used and I’ve tried them all! The quality of the pigment is second to none and the quick development time is a game changer. The blue-black tint in my opinion really is the jewel in the Permalash crown, if you’re going to try anything, try this – I guarantee you’ll throw what you’re currently using in the bin and won’t look back. Thankyou Permalash for creating the holy grail of tints 🙏🏻”

To contact Rhi, and book in to get your lashes and definition brows, follow this link: 

Check out her pics and follow The Powder Room on


Contact Us

If you are a beauty retailer or wholesaler, and are interested in becoming a Permalash Distributor, see our brochure   

To apply for our Permalash Brand Ambassador Programme, follow the link below:

Alternatively, for more information about our products, or for enquiries, contact us via our contact form, or by telephone on 01752 936822.


Subscribe To Our Newsletter!

Subscribe To Our Newsletter!

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Shopping cart0
There are no products in the cart!
Continue shopping