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Welcome to Our New Website!

Sep 29, 2020 | Latest News

Hello and welcome to our brand new website! Over the past few months, we’ve been hard at work creating a modern, user-friendly and beautifully designed website as part of our exciting rebrand.

To celebrate the launch of our incredible new site, we’re running a discount code! Simply enter ‘newsite‘ at the checkout to save 10%!

Read on to learn more about our new website, the changes we’ve made and how they benefit our customers.

A Time of Change

Well, what a year it has been for the beauty industry! With national closures that lasted for months and the uncertainty of re-opening, salons and beauty therapists across the country were faced with a lot of anxiety about how the beauty industry and their careers would survive amidst the pandemic.

Whilst the restrictions were in place, here at Permalash we took part in ‘Beauty Backed’, an initiative to help beauty therapists, facialists, make-up artists, clinics and aestheticians who are unable to work due to the Government’s Covid-19 restrictions. Finally, after what felt like a lifetime, the beauty industry got the go-ahead to re-open and many members of the community were able to start working with their clients once again.

In the midst of all this craziness, here at Permalash we were keeping something very exciting under our hats…our new website, name change and new branding. We felt that is was time to give Permalash a new look – not that we disliked the original branding, but it was time for a facelift!

Our New Site: New Features & Functions

To help us achieve this, we called in the team from the Web Design and SEO Company, a digital marketing and web design agency based in Plymouth, Devon. We tasked them with the re-branding project to help Permalash stand out in the modern industry and to create a new website that was suitable for use by salon professionals, distributors and wholesalers.

Permalash is the highest quality lash and brow tint product on the market, standing the test of time to be loved by beauty professionals for more than 40 years, and we wanted to showcase that. We LOVE our new branding, it perfectly encapsulates our professional, chic and premium quality products. You may have noticed our name has switched from ‘Zena Cosmetics UK Ltd’ to ‘Permalash’. We are still Zena Cosmetics legally, but we believe in our product so much we want Permalash to be at the forefront of our branding and marketing!

Our new website is now even easier to navigate, with shop menus divided into starter kits, tints and accessories, you can find what you need quickly and efficiently! Permalash users create some amazing work, so we have a gallery space dedicated to showing off the beautiful before and after images that everyone loves to see. For beauty retailers and wholesalers, we have a page just for you. Here you can read more about being a distributor for Permalash, with answers to commonly asked questions and a contact form to get in touch with us. Check out the other pages on our site where you can find out more about the brand, our team, how to use our products and easily contact us with any questions or queries you may have.

What’s more, you can now access plenty of downloadable content to help with marketing and you’ll soon be able to access a whole host of exciting and informative tutorials to help you get the best from our products. We’ve also created a modern digital brochure to showcase the benefits of our products!

We’re proud to have made the browsing and purchasing process more user friendly, streamlined and enjoyable, with easy to navigate product sections, detailed product information and simple checkout procedure.

Much has changed, but our quality, trusted, reliable and hypoallergenic products remain the same. We would like to thank our loyal customers for continuing to support Permalash, even throughout these uncertain times. Permalash has provided the beauty industry with top quality products for over 7 decades, and we hope to continue to do so for many years to come!

Stay in Touch!

If you’d like to become a Permalash distributor or want to use our products in your training academy or salon, we’d love to hear from you! Please call us on +44 (0) 1752 936822 or email us via our contact form to register your interest and learn more about working with us.

Don’t forget, you can sign up for our mailing list to receive regular communications from the Permalash team. You can also follow us on Facebook and Instagram to stay up to date with all our latest news, updates and competitions.


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